October 3, 2011 in Uncategorized
Superior execution and thorough planning are the pillars of any successful communications effort. We create messages that impact your audience and shape their perception. Paynal Consulting offers several areas of service to provide our clients with an advantage.
Paynal Consulting’s hands-on expertise and in-state experience provides you with a distinct advantage in effectively communicating the message of your campaign, enhancing your reputation, rapidly responding to external issues and containing negatives. Paynal Consulting also provides clients with creative services to further your message in both traditional and digital media realms.
- Development of a single unified communications plan integrating digital media, earned media and paid media
- Media training for candidates and spokespersons
- Debate and speaking event preparation
Every successful communications effort starts with a message and a plan for success. We partner with you to develop your primary message and brand in order to lay a strong foundation to build on. Through thorough research of the issues and the political environment, we devise a plan of attack to deliver your message through every resource available. Paynal Consulting also continually monitors current events and shifts in the media and political landscapes to rapidly adjust your short-term plans to achieve your long-term goals.
- Development of a comprehensive campaign plan
- Grassroots organization
- Strategic research
Paynal Consulting is focused on not only responding rapidly to specific situations, but actively working to generate a successful resolution. We are dedicated to effectively delivering key messages to target audiences, building a quality reputation for you and shaping public opinion. We accomplish this through skillful use of a broad range of tactics to engage all possible angles and achieve your objective in a timely and effective manner.
- Op-eds/letters to the editor
- Story pitches/media booking
- Blogger relations
- Public event planning
Success in the digital media arena leads to results at the ballot box. Once an ancillary part of a public policy campaign, digital media has become primary strategic asset that makes the difference between success and failure. Your office needs a partner who recognizes this reality, is knowledgeable of your voters/constituents and can craft a unified communications strategy to engage them. Paynal Consulting is that partner.
- Fully integrated digital media strategy
- Email marketing strategy
- Graphics, video and audio production
- Website content/development
- Blog content/development
Join us today by contacting us right now!